Project Title

Hire MVP


Planning, Research, User Interview, Wireframing, Prototyping, Usability Testing, Interface Design and Branding for a E-commerce hire platform.

Planning of work involved establishing phases and deadlines for each piece of work.

Research of competitors, features, interfaces and domain knowledge specific to the business and customers.

User Interview with existing and prospective customers, analysis of pain points and needs.

Wireframing of the flow required to perform each task, with special attention to the information architecture of the website.

Prototyping of the interface through an interactive output as a basis for the Wizard of Oz testing.

Usability Testing with real customers using the prototype to establish areas needing improvement, and confusing copy.

Interface Design and Branding of the website with special attention to color, typography, readability and accessibility.

Note: the name of the website was replaced with “Brand Name” in the images presented

Read more about the UX process of this project in A UX Research Case Study and Part 2 of UX Research Case Study


Rails, ERB, SCSS, Javascript